Tag: buyers

Capsule New York Men’s Show Brings Directional Brands, Stylists, Buyers Together in Uniquely Themed Show Featuring Amy Jean Porter’s Band of Wild Horses

Accessories / Denim / Fashion / Footwear / Retail / Streetwear / Trade Shows
No Comments

Capsule tends to follow a theme which gives the show a cohesive, particular flair. Brands featured provide latest insight on leading-edge men’s contemporary, particularly what you’ll see in top boutiques next season.

Capsule Fashion Trade Show Provides an Alternative to Designer-Streetwear and Contemporary Lifestyle Apparel, Footwear, and Accessories in Vegas, New York, and Paris

Once a niche trade show, Capsule continues to attract brands moving in new directions and buyers interested in a cross-section of street, contemporary, and designer brands.

S.L.A.T.E. Fashion Trade Show Makes Moves to Capture Lifestyle Elements of Leading-Edge Brands Represented, Starting with New Alliance with Vegas Hard Rock Hotel

As more fashion trade shows seek innovative ways to attract exhibitors, retailers, industry players, new strategic moves with hotels and events inspire the overall experience.

Pool Fashion Trade Show Reflects Unexpected Upbeat Mood as Art-Inspired Designers and Boutique Buyers Explore New Options with High-Volume Traffic

Pool continues to show that trade shows can stand apart -even if it’s within the same hall as others -based on the quality and uniqueness of its exhibitors and buyers.

Automotive Preferences in American Youth Culture Provides Insight on What the Big 3 (and 4, 5, 6, 7) Should Really Be Doing to Attract the Next-Gen Buyers

As bailout talks consumer mainstream media, Label Networks’ data from the youth culture marketplace tells what’s really important for new buyers and why.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders

It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.

MAGIC Fashion Trade Show Launches S.L.A.T.E. Show Inside South Hall for Juried Progressive Street, Skate, Surf Lifestyle Brands

Sub-shows within big trade shows are becoming attractive ways to deal with the niche directions of fashion, particularly when it comes to streetwear, urbanwear, denim, and progressive street/contemporary.