Over the past three years, hundreds of thousands of activists, fashionistas, bloggers and consumers have come together to call for fashion without pollution. From record-breaking strip teases to social media storms, people power brought about Detox commitments from 18 major fashion companies. Greenpeace’s Detox Catwalk now reveals who is delivering on their commitments, and who […]
Tag: campaign
Greenpeace’s #DetoxCatwalk Reveals Fashion’s Leaders (H&M, Adidas) and Greenwashers (Nike, Gap) and Goals to Reach Zero Hazardous Waste by 2020
Converse’s New Campaign, “Made by You” Taps into DIY Spirit, Musicians, Artists
Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]
Bread & Butter Launches “Ich Bin Ein Berliner” Campaign, Online Platform #BBBConnect, and BBB Mag
Bread & Butter in Berlin has launched their next campaign for their upcoming show, January 14-16, 2014 at the Airport Berlin Tempelhof called “Ich Bin Ein Berliner” meaning I am a Berliner. The idea, according to the trade show is to bring the feeling of Berlin to everyone around the world interested in the industry […]
Big Wave Surfer Laird Hamilton Teams-up with NRDC to Stop Ocean Damage with Campaign for Rio+20 Earth Summit
The NRDC and big wave surfer Laird Hamilton have collaborated on an effective campaign leading up to the Rio+20 Earth Summit June 22, 2012 to stop repairable ocean damage. This is an ongoing campaign, which started with the Peace Paddle, which took place earlier this year in Malibu, setting the Guinness Book of World Records […]
Shepard Fairey Creates Time’s Person of the Year Protester Cover
Time Person of the Year cover artwork by Shepard Fairey.Street artist Shepard Fairey was chosen by Time Magazine’s editors to create their Person of the Year cover, nominated by the magazine as The Protester. The magazine which debuted on newsstands this month, features signature Shepard artistry with reds, yellows, and black tones, and a composite […]