Tag: campaigns

Fast-Retailing’s Uniqlo Reports Large Increase in Sales, Launch of AIRism Functional First Layer

Fabrics/Textiles / Fashion / Marketing/Advertising / Retail / Spending Patterns / Sports / Sustainability / Technology
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Uniqlo continues to capture the youth culture marketplace, especially in Asia as the largest apparel retailer in the region. In Tokyo where the brand is headquartered, their recent financial reports from March 2013 noted that same-store sales increased by 23.1%. In addition, total sales including online sales increased by 22.9%. Uniqlo is also continuing its […]

Cool Campaigns: Nike’s Extreme Swoosh Slide; Louis Vuitton’s Big Apple City Guides

Marketing ideas worth noting bring out both the idea of fun and adventure, but also tap into potential viral video and youth culture’s savvy social networking patterns.

H&M Launches Two Powerful Campaigns: Fashion Against Aids and Save the Oceans with WWF

Leaders in many ways, from design to new media marketing campaigns, this fast-fashion giant’s latest two campaigns taps into humanitarian and eco-savvy youth culture. Plus, their latest bikini campaign.

Communication / Marketing/Advertising / Music / New Media / Sponsorship
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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

Street Art vs. Adverting: New York Street Advertising Takeover Transforms 120 Illegal Billboards into Artistic Spaces Reclaimed by Street and Graffiti Artists

While street and graffiti artists continue to get harassed, illegal ad billboards proliferate.

%u201CWhat would make it easier for you to buy snowboarding or skiing equipment and apparel?” Fresh Data from Label Networks’ Action Sports Report Winter 2009 Reveals What’s Most Important among Today’s Savvy Youth Consumers

Winter sports are in for a challenging season, but there are unexpected opportunities for attracting new markets. Label Networks reveals fresh consumer data, plus quick analysis on the new “Burton Restricted” strategy.

Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets

From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.