Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]
Story and Photos by Kathleen Gasperini and Tom Wallace From July 10-11, 2013 Agenda NYC at 82 Mercer Street transforms this hipster part of SoHo into a gathering of the tribes for industry players in streetwear, urbanwear, and skate-inspired footwear and apparel. It’s also home to creative wearable technologies such as Beats by Dre, G-Shock, […]
Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
One of the busiest shows during men’s fashion trade show week in NYC, Agenda’s 3-floored event proved this genre is still in high demand.
Ron Upperman from Leroy Jenkins is an inspirational person in progressive street fashion because he comes from a unique crossover background of educational training in animation and fine arts, as well as sports. As an athlete playing baseball all the way through college, not to mention playing basketball and football, his influences, along with his partner, have resulted in making their fashion brand Leroy Jenkins, a stand-out when it comes to overall results.