Label Networks is pleased to announce the release of their 15th Annual Fall Youth Culture Study 2015! Here’s more: September 15, 2015, Los Angeles, CA–Fresh research and analysis released today from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are […]
The X Games’ new home in Austin, TX from June 5-8, 2014, was a major success. Not only did the city of Austin greet the action sports athletes, fans, and sponsors with enthusiasm, but the new format for the games including music stages and performances from the Flaming Lips, Bad Religion, Mac Miller, and Kanye […]
Today, November 7, 2013, ESPN announced that that the inaugural X Games Austin event dates will shift to June 5-8, 2014. Previously, the X Games was May 15-18. Here’s more: Following a highly competitive bid process during which Austin edged out Chicago, Detroit and Charlotte, N.C., ESPN announced in July that the Texas capital was […]
Photos by Tom Wallace More highlights from the 11th and final X Games in Los Angeles August 1-4, 2013 launched with all eyes on Japanese motocross phenom, Taka Higashino in Moto X Freestyle. For a record 3rd time, Higashino’s unique approach included a Kiss of Death backflip and a Rock Solid backflip in a pair […]
Starting May 14, 2013, Circuit of The Americas and ESPN will collaborate for the next 4 years to host the North American X Games in Austin, TX, beating out potential host cities, Chicago, Detroit and Charlotte. Here’s the big news from ESPN today, July 17, 2013, with the official announcement of the next location of […]
E3 Expo brings the kingpins of the video gaming industry along with thousands of gaming fanatics and an assortment of media together each year to downtown Los Angeles revealing what’s about to reshape the gaming industry globally. The show also always starts off with a series of high-end press presentations from the gaming industries heavyweights […]
After a decade of the Summer X Games being hosted in Los Angeles, CA, the so-called alternative Olympics of action sports is in a bidding process to relocate after LA’s final event this summer. On the radar include the 4 city finalists Austin, Texas; Chicago; Detroit; MI; and Charlotte, N.C. One of these cities will […]
From the depths of what was once a loosely organized series of evening events for friends and colleagues to get together over a few drinks and talk about the business of action sports, to the Action Sports + Culture Conference (ASC) which took place January 4, 2013 at the Agenda trade show in Long Beach, […]
Parking lot d ’elegance and surf culture came together last month at Deus Ex Machina’s latest soiree in Venice, CA. Known for its eclectic corner location at the intersection of Venice and Lincoln Blvds. the retail flagship has become more of a hang-out for the new generation of greaser retro moto biker-heads and bearded surfers […]
Puma’s relationship with BMW since 2004 has been one an interesting example of a unique collaboration of a sneaker/apparel brand with automotive. Both have gained exposure in cross-pollinating their consumer bases by being involved with each other’s brand strategies and marketing. And now, Puma and BMW Motorsport has announced a massively extended partnership. In this […]