Retail Round-up: Nike’s Stock Drops, Effected by Higher Production Prices; Hot Topic Transitions with New CEO, plus Where Nike, Converse, Hurley and Hot Topic Now Stand Among Youth Culture Preferences
The People’s Republic of Converse -Profile Report On How This Sneaker Brand Has Transcended Boundaries from North America to China, with Data, Images, Analysis
Retail Round-up: The Gap in China, H&M up 30%, Forever 21 Opens in NYC; Nike up 8%; Levi’s Launches XX Division for Premium; Alloy bought by ZeinickMedia for $126.5 million
Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.
The Shanghai Report: Global Youth Culture’s Latest Cultural Hotspot Celebrates Expo, Surge of Street Artists, Indie Filmmakers, Urban Fashion, Electronica, and Hip-Hop Flashmob Dance-offs
Why Shanghai is the place to be right now, and how more brands are looking to China as a new source of inspiration, revenue growth. Includes images, data from LN’s China Youth Culture Study.
Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.
%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets
There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.
In Label Networks’ 3rd annual China Youth Culture Study covering 15-30-year-olds across Beijing, Shanghai, and Guangzhou, despite the global economic downturn, there are new markets with great possibilities for fashion brands, particularly denim.