Tag: coca-cola

Coca-Cola’s Core Marketing Crossovers: New Glass Partnership Introduced at Colette, Paris, Plus Collabs With Human Made X Nigo X Beams and New Era, Again

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Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]

Coke wakes up to recognize new teens may not know them, and launches music campaign that indicates lack of knowledge about the marketplace.

Adidas to Launch a Sports Drink with Coca-Cola, Aquarius Pro, and Plans to Revive Reebok

Tests started in Japan, but plans for a global roll-out are underway as the footwear and apparel giant collabs with the beverage giant to produce an isotonic fitness drink.

Collaboration Round-up: BMW Art Cars and Jeff Koons; Coca-Cola and Karl Lagerfeld

Still an energizing force in grabbing attention, these two collaborations are interesting because they cross over fashion, cars, beverages, art, and retail.

Tag: coca-cola

Coca-Cola’s Core Marketing Crossovers: New Glass Partnership Introduced at Colette, Paris, Plus Collabs With Human Made X Nigo X Beams and New Era, Again

Coca-Cola Music–Attempt to Connect with Teens Still Misses Mark

Adidas to Launch a Sports Drink with Coca-Cola, Aquarius Pro, and Plans to Revive Reebok

Collaboration Round-up: BMW Art Cars and Jeff Koons; Coca-Cola and Karl Lagerfeld

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