Tag: Columbia

PrAna Purchased by Columbia Sportswear for $190 Million

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As activewear, particularly yogawear, continues to grow among a new generation keen on yoga and wearing sustainable brands, more brands are entering this space and doing well. PrAna, a leader in lifestyle activewear, yogawear, and sustainability, announced on April 29, 2014, the acquisition by Columbia Sportswear Company for $190 million. Columbia, which also owns Mountain […]

Outdoor Retailer Trade Show Proves Crossover Potential with Action Sports, Technical and Heritage Fashion Trends, Footwear, Accessories

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All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.

X Games 16 Brings Out Top Action Sports Athletes as Well as Sponsorship Campaigns Targeting Youth Culture

Known as the alternative Olympics, this Summer ESPN X Games also attracted some interesting new sponsors, more ethnically diverse fanbase, and action sports enthusiasts to 3 venues in downtown LA.