Tag: Communication

Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”

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Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.

Marketing and Advertising Campaigns Leading Trends Through Usage of Eco-Effectiveness, New Media, Street Art

Lexus, Nissan, and Absolut and what their latest campaigns have going for them in terms of tapping into trends in youth culture.

Trespass: A History of Uncommissioned Urban Art -New Book by Creators of Wooster Collective with Intro by Banksy to Be Released Soon

This isn’t just another graffiti or street art book. Based on unique themes created by writer Carlo McCormick and a team of urban art aficionados, this book is a keepsake on why street art is taking place across the world.

Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns

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Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.

Distance Printing Machine, FacadePrinter, Makes Doing Street Art or Giant Billboards in Hard-to-Reach Places, Possible

Using paintball machine technology and an aripressure-marker that can fire thousands of colorballs, it’s now possible to get art, ads, messages in more locations. Welcome to a new medium.

What Electronic Device Can You Not Live Without?” -Differences among 13-30-year-olds Indicate Big Changes on the Horizon

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More important than ever before is knowing key electronics among youth culture as spending patterns have shifted towards electronics as a major component to personal style, communication, and entertainment.