Tag: Communication

Advertising Preferences and Youth Culture -Changes in Most Preferred Methods Reveal New Opportunities for Reaching Target Markets

Fresh data on ad type preferences among 13-25-year-olds reveals where things are headed when it comes to effectively reaching specific demographics.

Olympic Round-up: Totally Stacked U.S. Snowboarding Team Means Big Potential for Medal Sweeps; Youth Olympic Games Releases Non-Logo Logo and New Media Campaign

It’s incredible how badly the IOC continues to miss the mark in attracting youth culture, but the good news is that our athletes in snowboarding blow-doors on anyone else.

Banksy Film Debuts at Sundance -The World’s First Street Art Disaster Movie

“Exit Through the Gift Shop” by notorious street artist Banksy is chosen as Sundance’s “Spolight” Surprise” film of the festival.

Communication / Marketing/Advertising / Music / New Media / Sponsorship
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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

How Burberry Re-Invented Itself, and Gained Cred with a New Generation

Rarely do traditional fashion houses tap into new media models towards re-capturing cred among a new generation, but Burberry is an exception and a brand to watch for many reasons.

Banksy’s Back in London with Fresh and Timely Street Art Themes for Christmas

Always timely and ironically funny, notorious street artist Banksy posts new work in London with themes like AristocRat and Global Warming.

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

iPhone App for Vans Triple Crown of Surfing Causes Big Waves for Event and Sponsorship Potential for Surfing

Finally, you can get big waves in the palm of your hand.

Tag: Communication

Olympic Round-up: Totally Stacked U.S. Snowboarding Team Means Big Potential for Medal Sweeps; Youth Olympic Games Releases Non-Logo Logo and New Media Campaign

Banksy Film Debuts at Sundance -The World’s First Street Art Disaster Movie

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

Banksy’s Back in London with Fresh and Timely Street Art Themes for Christmas

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

iPhone App for Vans Triple Crown of Surfing Causes Big Waves for Event and Sponsorship Potential for Surfing

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