While the popular streetwear and denim trade show in Berlin, Bread & Butter, is known for exceeding expectations when it comes to attracting the top brands in streetwear, denim, and urbanwear, the one missing element was relaying it’s message to the end consumers. Like all industry-only trade shows, the public is not invited, however like […]
It’s clear after last weekend’s Emmy Awards that the “best in broadcast TV” is no longer a working subtitle for this awards show. With cable shows such as “Homeland,” “Veep,” “Breaking Bad,” and Netflix’s “House of Cards” taking home best director, actors, and outstanding series awards, and shows like “Downton Abbey” capturing the attention of […]
Fresh research and analysis released today, September 16, 2103, from Label Networks’ 13th Annual Fall Youth Culture Study 2013 reveals where shifts in the youth marketplace have created new opportunities and trends across fashion, technology and communication, effective advertising and sponsorship, music, digital entertainment, social networking, mobile phone culture, plus automotive, fast food, and beverages based […]
When sports have a ripple effect above and beyond the competition scene, it’s always a good story. In this case, it’s also helping the children of the most hard hit area of the tsunami in Japan. Iconic surfer Rob Machado has traveled the world for more than half his life. And during that time, he’s […]
When it comes to advertising to today’s youth culture markets of 13-25-year-olds in the United States, showing a finished ad campaign or product to this new consumer group in the traditional formats of popular advertising methods have far less of an impact than it had in the past. There are many reasons for this and […]
We are pleased to announce the release of our 2nd Annual “Sustainability and the State of the Future Youth Culture Study” featuring consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and more. Overall, while today’s […]
The announcement that H&M, the fast-fashion retailer from Sweden that is quickly gaining traction among youth culture in the United States, has launched its e-commerce platform called Shop Online in America, will have an impact on the where youth shop this fall during back-to-school. As more people are shifting to buying online within this new […]
Here’s another example of the growing emphasis on recycling and cradle-to-cradle thinking at the teen level with Crayola’s latest program for schools to recycle markers into clean energy. Through a partnership with JBI, Inc., a recycling and energy company, Crayola is announcing to all schools K-12 in the United States to recycle markers through a […]
On July 24, 2013, a day before the Agenda fashion trade show in Long Beach, CA, a core group of industry leaders, marketers, brand strategists, and presenters gathered for the 4th annual ASC Action Sports + Culture 2013 conference at the convention center’s conference theater, host to the legendary TED conference. Launched by Group Y, […]
There’s been a lot of activity lately among some of the top street artists in the world that are worth mentioning for their truly inspiring models of giving back to local communities. First, Swoon’s launched another amazing campaign called Braddock Tiles, a website where people can purchase prints towards raising money to fund a local […]