The ASC is back but in a new and improved format. Now called Action Sports + Culture the conference, to be held during the first night of the Agenda trade show in Long Beach, CA, January 4, 2013, will feature speakers Jarka Duba, CEO/President of POC Sports, Amy Purda, Pro Snowboarder and Co-founder of Adaptive […]
Wooster Collective has highlighted a disturbing trend in famous street art by those stealing and/or profiting off of what is intentionally meant to be left on the street where the art was created. Marc and Sara Schiller spell out an unfortunate situation at Miami Art Basel with a Banksy piece of art on their site: […]
Which political party would you vote for in this year’s election? Given that it’s an election year, as we have done in the past, we have added the additional question to our Fall Youth Culture Study 2012 about favorite parties and candidates to get a sense of what young people think—whether they are old enough […]
Youth culture today is generationally at ease with computers, touchscreens, smart phones, video cameras, social networks, and gaming platforms. They are so entrenched in internet technology and new ways of social engagement, that they have a different thought process toward fashion, music, sports, spending, and communication patterns. Interestingly, while there’s significant hype on Apple’s iPad […]
This week’s fresh report from Label Networks’ latest presentation is regarding youth culture and what’s changed in terms of major influences of music on today’s marketplace. There are many things going on in a variety of genres of music today that pertain to youth culture, from action sports to streetewear and fashion as a whole–from […]
There continues to be an increase in art being produced that focuses on issues of sustainability, up-cycling, and the power of nature. Another great example is artist and filmmaker Caitland Brown and her latest creation called “Cloud.” Made from some 6,000 lightbulbs, of which only 1 out of 6 is still live and not burnt-out, […]
Just say no to the “O” movement taking place across a humorous group of street artists and designers to the hardcore rule the IOC always invokes against using the word “Olympic” during the Games or any usage of the rings logo “to protect the brand” has spawned a backlash that’s downright funny. Of course, if […]
While it’s fairly clear that Facebook’s IPO took place after the social network already peaked, what most brands ask is which social network platform is taking over next. When it comes to youth culture in the United States, we sought-out the answers to not only where things are shifting but why and which specific demographics […]
Lifestyle sponsorship is vital when it comes to reaching youth culture today, and as quantified with the results of this question from the Advertising and Sponsorship section of our Summer Youth Culture Study 2012—“The Digital Lifestyle,” the top preferred methods of sponsorship are most relevant to their lifestyles in specific ways. Here’s what works best, […]
Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]