Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.
On the day A&F reports incredible net gains, they’ve also come under fire for offering up money for a celeb to not wear their apparel based on image issues.
Youth Culture Shifts in Social Networking Indicate New Media Patterns Are In Full Swing -Fresh Data from Label Networks’ Summer Youth Culture Study 2011 -Back-to-School
Preferences in social networks, number of accounts, key features and usage patterns are all changing yet again, especially for younger demographics indicating the need for fresh business strategies.
Summer Youth Culture Study 2011 -Back-to-School Preps Brands with Fresh Insight on Digital Lifestyles, Technology, Cell Phones, Changes in Spending, Retail, Shopping Patterns, Fashion and Music