Staying ahead of street trends via fast design, manufacturing, and distribution is more important today than ever. ScoLar figured out how to do it.
Tag: contemporary
ScoLar from Japan Stays One Step Ahead of Street Trends in Many Ways Including the Introduction of Reversible Fashion Options
Trade Show Round-up: Bread & Butter’s Director Creates Offshow 14 oz. in Berlin; Agenda Debuts New Brands; ASR Drops Holiday
Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems
Shanghai Brand Eno Among New Crop of Top Women’s Contemporary Streetwear Brands from China Taking Local Inspiration to New Levels Introducing Americans to Original Apparel
When we first met Lin Lin from the brand Eno in 2007 at United Fashion Trade Show, we were intrigued by her passion for her home city of Shanghai and the inspiration taken from her country when it came to the emerging China youth and street culture scenes, including rise of indie bands, social networks, and corresponding lifestyle apparel. We met up with Lin Lin and her partner Yvette again at MAGIC in the South Hall last month where they represented not only one of the few women’s contemporary streetwear brands in the area (despite the growing marketplace), but also were the only ones from Shanghai–a burgeoning hotspot of designers and rockers inspired by street culture.
Alife Out of NYC Continue Producing Original Concepts in Street Fashion, Sneakers, Retail, Publishing, and Art, Creating a Wake of Wannabes from Their Own Natural Evolution
The guys behind the legendary core brand alife, Rob and Arnell, are not the type of guys who are going to spill their guts to media about how they stay so original in order to prove their cred-factor. They simply are original and have gained cred by working seriously hard for a long time on aesthetics, product, and quality results that embrace their lifestyle -which happens to be enviable in today’s contemporary street fashion scene. These guys, who were the Creative Directors for Mass Appeal Magazine, presented graffiti art and the artists behind the scenes in such original formats that some account it for being the birth of the mainstream graff movement of today.