The birth of a subculture: Sick of living smack in the middle of the reactor-core of fashion, a backlash underground movement has spawned, threatening to become the very cult it was hoping to avoid: Becoming trendy.
While just 6 months ago, mini-trade shows were a part of the trade show season landscape during MAGIC in Las Vegas with shows such as FoShoFoShow and Unity representing smaller subcultures of the industry, the only independent fashion trade show this time around from February 13-15 was United. Clearly the economy has taken its toll, yet there remains a determined group of brands, buyers, and trade show entrepreneurs who challenge the behemoths of the show industry.
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