According to Textile Exchange’s latest Organic Cotton Market Report 2013, H&M manifests its leading position as the number one user of certified organic cotton with its 29% increase in the last year. This is part of the company’s strategic target to use only more sustainable cotton by 2020. “We congratulate H&M on its continued impressive […]
More brands are moving in the direction of creating sustainable products, as they should be. Not only is it important for the environment and to reduce effects on global warming, among many other things, but today’s there’s an entirely new generation that looks to the “green history” of a product before purchasing. In our Sustainability […]
H&M, the fast-fashion giant from Sweden continues to blaze trails going into the holiday season with their latest masstige collaboration with Maison Martin Margiela, and latest reports from the Global Sustainable Textiles Market Report that once again, they are the largest manufacturer of organic cotton in the world. First, the brand is known for their […]
One of the best trends coming out in the past 3 years among major brands in youth culture fashion markets are the introduction of transparent sustainability plans. One of the leaders in this arena is the fast-fashion giant from Sweden, H&M. Last week, they announced yet another plan of action which hopefully many brands in […]
No matter how artificially pumped-up mainstream fashion media says things are going economically speaking, the reality is that sourcing problems, new trends in discounting, and an entirely new generation of youth culture consumers who have spent their teens living in a recession, are changing the game of the industry. Stay tuned for more about this […]
This fast-fashion giant has not only changed in the way business is done in fashion retail by offering trendy pieces at a faster rate, but also outshines in sustainability goals.
Fast-fashion giant H&M has some excellent goals that are pushing the boundaries and changing practices of sustainability in fashion.
Youth culture retail reported some major hits recently, but good ideas are resonating.
Financial results vs. youth culture preferences. Interesting differences and opportunities revealed.
Changing tides for this popular brand indicates shifts in the marketplace for youth retailers overall, as higher costs of cotton and other things are forcing new changes for 2011.