Levi’s sees the writing on the wall with their latest concept of creating a Tailor Shop that caters to buyers DIY needs for individualism and creativity especially when it comes to denim. Somewhat similar to Nudie’s denim jeans repair shop (which is based on sustainability), the Levi’s Tailor Shop allows denim-heads to customize using Levi’s […]
Tag: creativity
K-Swiss Moves to Involve Consumers with Re-Branding Process, Brings in DJ Diplo to Collaborate
In a recent collaboration with producer, DJ Diplo, K-Swiss is attempting a new campaign that calls in young entrepreneurs to help them rebuild the brands from design to marketing, advertising, social media promotion, and various creative endeavors. This is another interesting example of figuring out ways to bring in the consumer into the process of […]
How Fashion Films Are Evolving and Merging Technology and Design for the Future
The fashion industry may change quickly when it comes to new styles and designs for each season, but one area it did not adapt to quickly was the age of technology. However things are beginning to change, thanks in most part to evolution and popularity of fashion films—often short video clips posted on Vimeo or […]