Known as one of America’s best denim lifestyle trade shows, Project attracted best in the industry, with several new brand surprises and old brand reinventions.
Street Art Collective the Urban Repair Squad Illustrates the Hazards of Cycling with Comic Expletives, Drawing Attention to a New Culture of Transportation
Painted expletives near potholes and various urban detritus in Toronto streets illustrate literally, the changing face of transportation via cycling and culture jamming.
How Getting from Point A to Point B Has Become a Lifestyle from Ruckus Riders to Fixed Gear, DIY Harley’s, to Ubiquitous Vespas. LA’s newest store showcases the best, the retro, the garage, the apparel.
The birth of a subculture: Sick of living smack in the middle of the reactor-core of fashion, a backlash underground movement has spawned, threatening to become the very cult it was hoping to avoid: Becoming trendy.
The Cult of Transportation: How Getting from Point A to Point B Has Become an Art Form and Lifestyle from Ruckus Riders to Fixed Gear, Drifters and DIY Harley’s
There’s been a long-running bubbling underground movement going on among real trendsetters in the smack middle of the reactor-core of fashion that’s now threatening to become the very cult it was hoping to avoid.
For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.
