We are especially honored to have been asked to present at the Media Innovation Summit taking place November 30-December 2 in Santa Clara, CA, regarding the latest trends and shifting patterns among youth culture and electronic media and entertainment. The roster of speakers is exciting and diverse, ranging from TV and movie executives, to leaders […]
T-shirts have never been more important in youth culture fashion, often creating entire brands through cool messages and graphics. Moving into plans for 2012, here’s a recap of where things stand
racking the growth of secondary markets and non-industrial manufacturing solutions.
Challenging economy has effected footwear shopping patterns among youth culture, and in our latest Youth Culture Study, store preferences indicate where specific demographics are turning to next.
This story reveals that most brand ads not only don’t “get” today’s youth, but results equal in brand backlash. But there are solutions.
Sparks of Societal Change are in the Air. Protests, College, Eco Solutions.
Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.
Today, the apparel, footwear, accessories, and icons surrounding favorite sports are what gets people to participate or aspire towards association. This drives trends.
As a follow-up to their very candid remarks on the true state of affairs in Japan, this concept takes this to the next level with a billboard in Times Square.
Out of sync window displays vs. the weather account for more retailer woes in Europe.