Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.
Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.
What we humans choose to accessorize with says a lot about individual creativity and trends, especially at a time when accessories have come to “represent” fashion, rescuing style when money is tight. Here’s our street report recap from %uFFFD09.
%u201CBeautiful Losers” Reveals the Creative Ethos Connecting Street Art, Sport, Punk, and the DIY of Today’s Youth Culture Often Sought After by Corporate Brands
Now that it’s out on DVD, this is a must-have documentary for brands and fans trying to get a grip on the influence of street art, lifestyle, and communication among youth culture in the USA today.
%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets
There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.
How Getting from Point A to Point B Has Become a Lifestyle from Ruckus Riders to Fixed Gear, DIY Harley’s, to Ubiquitous Vespas. LA’s newest store showcases the best, the retro, the garage, the apparel.
In Label Networks’ 3rd annual China Youth Culture Study covering 15-30-year-olds across Beijing, Shanghai, and Guangzhou, despite the global economic downturn, there are new markets with great possibilities for fashion brands, particularly denim.
Surprisingly many brands (especially in the automotive industry) don’t have a successful new media/social network strategy yet. Our results indicate what youth culture is using mostly, why, and where brands may benefit mostly in new media.
