Tag: culture

Press Release: Fall Youth Culture Study Reveals New Market Trends in Fashion, New Media, Advertising, Sponsorship Effectiveness, Technology, Sports, Spending, and More

Label Networks’ Fall Youth Culture Study 2009 is released! For brands looking to step-up their future business strategies, here’s the answer.

Japan’s Retail Warrior Uniqlo Posts 32% Revenue Increase, and Debut of Edgy Collection on its Way to Becoming”The New Gap but Different”

Deserving of its own story, this week’s Retail Round-up is just about Uniqlo. Here’s why.

Culture Jamming at It’s Best with Improv Everywhere’s Latest”Invisible Dog” Walkers in NYC

Here’s a viral, grassroots campaign that spreads via its inescapable hilariousness.

Quantifying the Effectiveness of Word-of-Mouth a.k.a. Viral Marketing with Youth Culture and Where It Works Best

Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.

%u201CWhat’s Your Favorite Brand of Footwear?” -Fall Study 09 Top Picks Indicate Changes in Youth Culture Marketplace

Label Networks’ launch of the North American Youth Culture Fall Study ’09 preview takes a peak a fresh results in footwear and sneaker culture, illustrating changes in preferences in the marketplace.

Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009

For those able to attend Label Networks’ capacity-crowd presentation during MAGIC, this was the one data slide that had people gasping and others quietly figuring new strategies.

“What Sports Do You Most Want to Learn?”–Why Action Sports%uFFFD Greatest Market Opportunities Exist with Females

Label Networks%uFFFD North American Youth Culture Study 2009 reveals that aspirations among females still much higher than males to learn top action sports. Here%uFFFDs the data.

Jerkin -the Highly Contagious Dance, Music, Fashion Street Culture Movement Leaves Hyphy and Krumping in the Dust

Based on positivity, flow, and an entrepreneurial spirit, Jerkin is not a flash in the pan trend. It’s got the signs of sustainability.

How China’s Youth Culture May be America’s Best New Fashion Market -Excerpts and Data from Label Networks’ 3rd Annual China Youth Culture Study 2009

In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size (despite the down economy) continue to shape global economics and opportunities.

Fashion’s New Muse -American Youth Culture and Key Lifestyle Traits

Trends coming from the bottom-up are re-inventing the fashion industry as consumer demand, changes in shopping, inspiration sources, new key lifestyle aesthetics dictate success in a challenging economy.