Hispanic Youth Culture Preferences in Footwear Brands and Sneaker Culture Illustrate New Market Opportunities Among America’s Fastest-Growing Demographic
The ethnic make-up of the United States is changing rapidly, especially among 13-25-year-olds. For footwear brands, staying on top means recognizing where certain brands rank and why within this growing demographic and how best to target them effectively.
No matter what some designers may be saying, when it comes to youth culture, this trend is SO not over. Fresh street report on neon, color trends in T-shirt graphics, pants, accessories, hair, footwear–on guys and girls.
Different strategies from various brands and retailers shed light on how some directions are better than others in reaching youth culture today and why.