Fresh research and analysis released today from Label Networks’ 13th Fall Youth Culture Study reveals where shifts in the youth marketplace and various declines have also created new opportunities across a range of industries, such as fashion, technology, sports, electronics, music, entertainment, non-profits, sustainability issues, among others, based on new consumer insights among 13-25-year-olds across […]
We are often asked by brands creating new strategies what makes the most sense for them in terms of relevancy and connection with youth culture markets. Taking a look at a variety of youth culture lifestyle associations and playgrounds that are shaping new subcultures within the marketplace today in the United States, in this story, […]
When Shop-Eat-Surf scooped Transworld Business yesterday on the big action sports news that Hurley, and therefore Nike, decided to no longer sponsor the mega-surf event, the U.S. Open of Surfing in Huntington Beach, CA, the responses to answers were of course remarkably similar. But there’s more beneath the surface. In the Shop-Eat-Surf story, Tiffany Montgomery […]
One of the most popular sections within Label Networks’ presentations on Global Youth Culture often stem around disruptive technologies and the differences in patterns between how young people utilize various electronic devices vs. other generations. For example, based on their DIY sensibilities, often what may have been created for a specific purpose is modified and […]
Project and S.L.A.T.E. fashion trade shows August 20-24 in Las Vegas also offered a variety of inspiring installations and creative areas where attendees could pick up on why certain trends were blossoming compared with others and where the inspirations were originating. From the perspective of youth culture and street, one such prolific area was the […]
Inspirational books have just hit the market, and as usual, starting off this month in the Paris concept store Colette before hitting the mainstream, including the latest from street fashion photo blogger Scott Schuman, a.k.a. The Sartorialist and his latest book “The Closer,” and a compilation of Banksy street art by Gary Shove and Patrick […]
While it’s fairly clear that Facebook’s IPO took place after the social network already peaked, what most brands ask is which social network platform is taking over next. When it comes to youth culture in the United States, we sought-out the answers to not only where things are shifting but why and which specific demographics […]
Lifestyle sponsorship is vital when it comes to reaching youth culture today, and as quantified with the results of this question from the Advertising and Sponsorship section of our Summer Youth Culture Study 2012—“The Digital Lifestyle,” the top preferred methods of sponsorship are most relevant to their lifestyles in specific ways. Here’s what works best, […]
Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]
Designs by Shepard Fairey and Studio Makes sense that Shepard Fairey and his studio would be the ones behind the highly anticipated Russel Brand show called Brand X. Katy Perry divorce aside, Russel Brand is a smart guy, albeit with hang-ups. His commentary, as seen in a variety of magazines recently, including an incredibly insightful […]