Tag: data

Future Consumers Report: For the Love of Hoodies—How a Fashion Staple Impacts Youth Culture Style and Why

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What most people may not know is that Kickstarter’s most successful fashion-inspired campaign to date is based on a company’s goal to create the “10-Year-Hoodie.” The idea? To buck the trends of “planned obsolescence” incorporated in most manufacturing processes in fashion. The brand is called Flint and Tinder and its founder, Jake Bronstein, says his […]

How China’s Youth Culture May be America’s Best New Fashion Market -Excerpts and Data from Label Networks’ China Youth Culture Study

Label Networks’ 3rd China Youth Culture Study covering Beijing, Shanghai, and Guangzhou reveals that despite the global economic downturn, the tables have turned as American fashion brands discover new market opportunities.

Youth Culture’s Sourcing of New Music and Bands Correlate with Where Trends Are Headed for Connecting with the Marketplace-Fresh Data

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Given the influence of music on youth culture and their search for sourcing new finds, fresh data from Label Networks’ Spring Youth Culture Study 2011 reveals where the new connections with the marketplace are now happening.

Skateboarding Size of Market: Fresh Data Quantifies the Good, the Bad, and the Ugly

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This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.

Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns

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Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.

Video Gaming Preferences in Youth Culture as Determined by Evolution in Preferred Platforms is Shaking-up the Industry

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With E3 wrapping up, we take an in-depth look at the evolution of preferred gaming platforms and how this is effecting the entertainment industry, sports, music, technology, and even fashion based on preferences in compatible titles.

Youth Culture Mobile Install Base, Size of Market, Growth Trends

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Correlating with the Mobile Apps story, fresh data as a sneak preview of our upcoming Summer Study–Digital Lifestyle of Youth Culture 2010.