Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP). Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing […]
Fresh data from Label Networks’ Spring Youth Culture Study 2011 reveals what’s re-shaping mobile strategies and how best to reach today’s new target market.
When asked “Which best describes how you feel about the Untied States in terms of environment?” among 13-25-year-olds across more than 5,000 people from a representative sampling within our second annual Humanitarian Youth Culture Profile Report, one of the most interesting results is by age demographics:
On January 16th, Volcom announced their all-cash offer to acquire Electric Visual Evolution -one of the hottest sunglass brands in action sports, known for their lightening bolt logo. Under the terms, Volcom will pay Electric shareholders $25.25 million. Volcom says that Electric will remain a stand-alone brand as a subsidiary of Volcom.