With Wrangler winning the Swedish Golden Egg award for best advertising, it’s time to take another look at how other countries cop Americana and make it their own.
Levi Strauss is not the only denim brand concentrating heavily on fit, comfort and lower price points these days, but the latest agreement with Target will impact the youth fashion industry.
One of several specific trends emerging from the fashion trade shows last week include a new, more extreme take on Americana fashion providing a unique angle within heritage.
Agenda’s 8th Fashion Trade Show for Streetwear and Action Sports Packed Buyers and Brands, Showcasing a Strong Crossover as New Trends and Ideas Emerge
The kick-off to fashion trade show season for 2011 started with a bang as Agenda opened doors in Anaheim, creating new buzz and a silver lining for the evolution of lifestyle fashion, music, arts, and action sports.