Tag: Dew

Sustainability X Action Sports: Mountain Dew X Burton’s The Green Mountain Project Hits the Market, Plus More from Label Networks’ Sustainability and the State of the Future Youth Culture Study

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When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]

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Why Get Sponsored When You’re Bigger Than Your Sponsors? Introducing the Shaun White Supply Co.

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Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).

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Snowboard Slopestyle Added to 2014 Olympics in Sochi; Wakeboard and Roller Sports Under Consideration for 2020

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International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.

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Action Sports Round-up: Bob Burnquist Lands 900 On Mega Ramp; New York Surf Film Fest; Nike 6.0 Title Sponsor of Winter Dew Tour

Highlights from recent happenings in the action sports industry.

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NBC Sports X MTV = Alli

In a move to bring some of the top action sports properties under one big umbrella organization, the Alliance of Action Sports may give the industry serious mainstream leverage.

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MAGIC Fashion Trade Show South Hall Review by Label Networks Indicates Street Fashion Has Evolved Moving in Niche Directions Inspired by Music, Sports, New Icons, Eco-Warriors, Street Culture

The MAGIC International Fashion Trade Show February 12-15, 2008 brought out more than 100,000 manufacturers, buyers, retailers, fashion-forward designers, along with the latest up-and-coming styles primarily from North America, as thousands of people in fashion and related industries such as music, electronics, and video gaming gathered in Las Vegas for 4 days to see the latest trends from the industry.

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