Tag: eco

Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns

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Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.

NYC Pop-up Round-up: Pop-up Dumpster Pools on Park Ave.; Pop-up Pop-Tarts in Times Square; Pop-up Pot Plants in Brooklyn

Pop-up programs have become one of the best ways brands and retailers have revitalized commerce. However these three in NYC take culture jamming, marketing, and guerrilla gardening to new levels.

Pothole Garden-Another Fun Culture Jamming Idea with an Eco Twist

Similar to Guerilla Gardening, this project highlights London’s infrastructure problems. But it could work anywhere.

H&M Launches Two Powerful Campaigns: Fashion Against Aids and Save the Oceans with WWF

Leaders in many ways, from design to new media marketing campaigns, this fast-fashion giant’s latest two campaigns taps into humanitarian and eco-savvy youth culture. Plus, their latest bikini campaign.

Cool Youth Culture Online Marketing Campaigns: Hanes EcoSmart; Levi’s Like Jeans Social Network Features

Two innovative online campaigns get to the heart of youth culture -one with an eco message utilizing YouTube and the other with social network features for shopping.

ISPO Brand New Awards Names Winners Including a Bamboo Fixie,”Rolling” Sneaker, and Eco-Climbing Apparel for”City Apes”

Innovation, science, sustainability, and relevance make the winners of ISPO’s annual BrandNew Awards interesting concepts in the future of sports.

Culture Jamming with an Environmental Twist with Guerilla Gardners’ Seed Grenades

Not in Copenhagen protesting in the name of the environment? Huck a seed bomb in your own city and start your own protest garden.