Eco-Friendly and Technology-Driven Solutions on the Cutting-Edge: Seoul’s Xylophone Bike Path, Berlin’s Binary Clothing, and the Knitted Coffee Cup Cozy
Fall Youth Culture Study Reveals Vital Consumer Market Trends in Advertising, Sponsorship, Action Sports, Fashion, Footwear, New Media, Technology, Spending, and More
Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns
Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.
Pop-up programs have become one of the best ways brands and retailers have revitalized commerce. However these three in NYC take culture jamming, marketing, and guerrilla gardening to new levels.
Leaders in many ways, from design to new media marketing campaigns, this fast-fashion giant’s latest two campaigns taps into humanitarian and eco-savvy youth culture. Plus, their latest bikini campaign.
Two innovative online campaigns get to the heart of youth culture -one with an eco message utilizing YouTube and the other with social network features for shopping.