Retail Round-up: Nike’s Stock Drops, Effected by Higher Production Prices; Hot Topic Transitions with New CEO, plus Where Nike, Converse, Hurley and Hot Topic Now Stand Among Youth Culture Preferences
Lost Generation: Examining the Changing Psychodemographics of Youth Culture Today, Brands Can Create Authenticity and Do Good by Supporting Key Concerns
Taking a look at what youth markets are most effected by in their daily lives, from lack of jobs, to gas prices, to teen suicide, provides new understanding and ways to connect to a new generation.