X Games Aspen 2015 wrapped up yesterday, January 25, 2015, with some incredible results. On day 4, the X Games achieved the largest single-day crowd in X Games Winter history with 48,500 fans. The X Games Winter also featured more of a festival-like experience, ramping-up its musical performances throughout the Games and featuring a highlight […]
Tag: energy
X Games Aspen’s New Queen, and Youngest Ever Gold Medalist Stuns in Snowboarding SuperPipe; Defending Champ in Men’s SuperPipe Rules
Alternative Energy and Lifestyle Effects on Youth Culture—How Brands Need to Adjust for the Future
In our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014, we reveal a number insightful shifts in the youth culture marketplace based on their concerns, buying patterns, trends, and ideas regarding global climate change, a world of limited fossil fuels, and expectations from brands regarding sustainability. In this story, […]
Crayola Launches Colorcycle Program and Partnership with JBI, Inc. to Convert Markers Into Renewable Energy
Here’s another example of the growing emphasis on recycling and cradle-to-cradle thinking at the teen level with Crayola’s latest program for schools to recycle markers into clean energy. Through a partnership with JBI, Inc., a recycling and energy company, Crayola is announcing to all schools K-12 in the United States to recycle markers through a […]