When we first met Lin Lin from the brand Eno in 2007 at United Fashion Trade Show, we were intrigued by her passion for her home city of Shanghai and the inspiration taken from her country when it came to the emerging China youth and street culture scenes, including rise of indie bands, social networks, and corresponding lifestyle apparel. We met up with Lin Lin and her partner Yvette again at MAGIC in the South Hall last month where they represented not only one of the few women’s contemporary streetwear brands in the area (despite the growing marketplace), but also were the only ones from Shanghai–a burgeoning hotspot of designers and rockers inspired by street culture.
Tag: Eno
Shanghai Brand Eno Among New Crop of Top Women’s Contemporary Streetwear Brands from China Taking Local Inspiration to New Levels Introducing Americans to Original Apparel
China Youth Culture Report: In Honor of the Beijing Olympics, Label Networks Delivers a Round-up of China Trends Covering Online Shopping Habits, the After 90’s Generation, Super Girls, Digital Lifestyles, Fashion, and Impact of the Growing”Pride of China”
In honor of the Beijing, Olympics, Label Networks’ releases a complete round-up of top stories from our China researchers from Beijing, Shanghai, and Guangzhou including latest trends in online shopping patterns, the Super Girls phenom, blogging culture, After %u201880’s and After %u201890’s lifestyles from the largest new consumer group in the world.