Fashion trade show industry undergoes heavy changes as large brands re-evaluate and smaller shows continue to attract growing niche brands and buyers.
Tag: eyewear
MAGIC Takes Heat from Main Hall Brands with Re-Vamp Likely; Capsule to Launch Another Show in Vegas During Magic as the Trade Show Wars March On
Volcom Acquires Electric Visual Evolution for $25.25 Million -Label Networks Takes a Look at What This Means Where the Brand Ranks Among Youth Culture Opportunities for Growth Based on Demographics
On January 16th, Volcom announced their all-cash offer to acquire Electric Visual Evolution -one of the hottest sunglass brands in action sports, known for their lightening bolt logo. Under the terms, Volcom will pay Electric shareholders $25.25 million. Volcom says that Electric will remain a stand-alone brand as a subsidiary of Volcom.