Surfing World Champion Kelly Slater has named his new apparel brand with Kering, “Outerknown.” Similar to trends we’re seeing in youth culture markets when it comes to fashion preferences, Slater is also going to bring sustainability into the brand’s DNA. After parting with Quiksilver last April and ending a 23-year-relationship, it makes sense that Slater […]
Tag: Fashion
Kelly Slater’s New Apparel Brand with Kering to be Called Outerknown—Sustainability at Its Core
Agenda’s Reed Exhibitions Launches Women’s Fashion Lifestyle Trade Event, AXIS
We’re pleased to announce that Reed Exhibitions, owners of Agenda, will be launching a stand-alone women’s fashion lifestyle trade event with cross-category merchandising including branded collections in fashion lifestyle, active lifestyle, swim, beauty and home, and accessories and intimates, called AXIS. Here’s more: LOS ANGELES (September 4, 2014) – Filling an unmet marketplace need for […]
Brother Freitag Who Make Those Tire Bags, Launches Apparel Collection and New Biodegradable Fabric
The brothers Daniel and Markus Freitag behind the trendy messenger bags, Freitag, made of used truck and plane inner tubes, have come up with an apparel collection that uses their new fabric called F-abric which is completely biodegradable. The trend is on target with the growing appreciation and demand of young consumers for fashion that […]
Abercrombie & Fitch Goes Logo-less—Plus Other Reasons Why Teens Hate Them
Fashion news this past week has been ridiculously busy reporting on the fact that Abercrombie & Fitch is going to phase out their logos by 2015. Why this is considered such a big deal is beyond us. It simply shows how out of touch Abercrombie (and much of the adult fashion industry) has been for […]
Youth Culture’s Top Rankings of Most Sustainable Brands Reveals Changes in Spending Patterns and Influences
One of the highlights within our 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 comes to what brands 13-25-year-olds believe to be the most eco-friendly or sustainable. The responses reflect a changing marketplace, including changes in spending patterns and why they buy the things that they do. In this story, […]
VF Corporation, Owners of Vans, The North Face, Timberland, Shares Latest to Improve Bangladesh Worker Safety…But There’s A Pink Elephant in the Room
When the tragic event of Bangladesh’s Rana Plaza building collapsed in April 2013, resulting in the deaths of more than 1,100 garment workers, the veil masking fashion’s dirty secrets was stripped away. Suddenly, people demanded to know what was going on with the garment industry and workers’ safety, people questioned conditions, fair wages, building safety, […]
Patagonia Releases Environmental and Social Initiatives Book 2014, Grows Grassroots Initiative in Fiscal Year 2014 , Gives $6.6 Million to 770 Environmental Groups Worldwide
Patagonia continues to set the bar when it comes to sustainability and its stewardship to the planet. Last week, they released their “Environmental & Social Initiatives 2014” book that details the steps taken over the last year toward becoming more environmentally and socially responsible. The book is free and offered also in a e-book format. […]
H&M Once Again Reigns Number One in User of Certified Organic Cotton Globally
According to Textile Exchange’s latest Organic Cotton Market Report 2013, H&M manifests its leading position as the number one user of certified organic cotton with its 29% increase in the last year. This is part of the company’s strategic target to use only more sustainable cotton by 2020. “We congratulate H&M on its continued impressive […]