Parking lot d ’elegance and surf culture came together last month at Deus Ex Machina’s latest soiree in Venice, CA. Known for its eclectic corner location at the intersection of Venice and Lincoln Blvds. the retail flagship has become more of a hang-out for the new generation of greaser retro moto biker-heads and bearded surfers […]
Heritage brand Sperry Topsider, known as the quintessential prep boating shoe for the upper class, is once again in vogue thanks to the growing movement of Americana and heritage trends. In an interesting shift for the brand, they’ve launched a new artistic and philanthropic marketing campaign called “The Sea Project” which starts with an art […]
Two of the top fashion trade shows are making changes for the upcoming season in 2013 that indicate new directions for both. First, Project, which takes place in New York January 21-23 and in Las Vegas February 19-21, 2013, is bringing on a new President, Tommy Fazio. His roll also includes Menswear encompassing what takes […]
After two crucial months of due diligence and negotiations, the private equity firm TPG has pulled its bid for taking over the beleaguered surf brand Billabong. Immediately, shares dropped to 82 cents. According to City Index chief market analysis Peter Esho, Billabong’s future is not looking good. “What we’re seeing today in the market is […]
Fashion videos and films centered around iconic celebs in latest collections and short YouTube clips showcasing the mood and emotion of a new release are strategic branding methods growing in popularity in fashion. For a generation that watches YouTube more than TV, this is especially important for brands approaching youth culture markets. The latest to […]
Ironically, as the level of lawsuits in copyright infringement cases in youth culture fast-fashion continues to rise as more brands are suing and copying in an all-out war in our graphic-centric period of time, so too has the slow fashion movement gained momentum among various brands as the rise in craftivism takes centerstage. Levi’s Made […]
Fresh research and analysis released today from Label Networks’ 13th Fall Youth Culture Study reveals where shifts in the youth marketplace and various declines have also created new opportunities across a range of industries, such as fashion, technology, sports, electronics, music, entertainment, non-profits, sustainability issues, among others, based on new consumer insights among 13-25-year-olds across […]
This week’s fresh report from Label Networks’ latest presentation is regarding youth culture and what’s changed in terms of major influences of music on today’s marketplace. There are many things going on in a variety of genres of music today that pertain to youth culture, from action sports to streetewear and fashion as a whole–from […]
Starting off at the concept store Colette in Paris during the 4th annual Vogue Fashion Night Out Sept 6, 2012, on the rue Saint-Honore featured an ideal location for latest trends in high-end streetwear. The store opened for hipsters and designers starting at 6 p.m. and within minutes, the queue out front stretched 3 blocks. […]
Whenever we hear that a teen retailer has hired Goldman Sachs Group it usually means there’s big news (or trouble) brewing at the brand. As we reported last month, the popular retail chain has been hit hard recently by off-trend fashion choices especially the heavy emphasis on colorful prep styles, and a variety of other […]