As Bread & Butter Berlin ramps-up for their leading-edge fashion trade show, they’re also releasing invites to a variety of interesting art shows, music, and various unique performances that combine fashion and movement. One that we found especially appealing is The Denim Religion Show to take place each day, July 3-5, 2012 at the Tempel […]
Crossover industry collaborations continue to increase as the fashion industry struggles with the current economic climate. In yet the latest somewhat perplexing deal is Quiksilver’s collab with the NBA in a multi-year merchandising partnership to create a line of NBA-branded boardshorts. The initial collection this summer features the Los Angeles Lakers, Boston Celtics, Chicago Bulls, […]
Billabong’s Design for Humanity event over the past 5 years has been one extraordinary event, taking place in a “NYC” backlot in Paramount Studios in Hollywood featuring an array of bands, a runaway show of their upcoming collection, and a new beneficiary from art auction and ticket sales proceeds. However the announcement of the 6th […]
Story and Photos by Tom Wallace The Vans Warped Tour is arguably known as America’s youth culture right-of-passage to music entertainment as the longest running festival tour in the United States, attracting more than 500,000 young people now going into its 18th tour with more than 40 dates across the U.S. and Canada. The kick-off […]
H&M, the fast-fashion retailer borne in Sweden, is known for their innovative collaborations with top fashion designers. Their global stores are quickly becoming legendary for outshining even some of the best boutiques and have fast grown as a new favorite store among youth culture as seen in our Youth Culture Studies. One reason is their […]
Under pressure from headquarters in Sweden, WeSC signed a U.S. licensing deal with Oved Apparel Corporation, which licenses Modern Culture, PRPS, Company 81, among others. According to CEO Greger Hagelin, “We have in recent years made significant investments in the brand in the U.S. market without success capitalizing on the value built up. Our U.S. […]
The effects of the economy have taken a particularly hard toll for European fashion trade shows and brands, but at the same time, with such challenges, redefined new markets and opportunities have risen that may not have been available before. First, Flip, a new trade show for action sports, urban, and streetwear, created by Moda, […]
Abercrombie & Fitch reported unaudited results which reflected net income of $3.0 million for the thirteen weeks ended April 28, 2012, compared to net income of $25.1 million for the thirteen weeks ended April 30, 2011. Mike Jeffries, Chief Executive Officer and Chairman of the Board of Abercrombie & Fitch Co., said: “While we are […]
While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
Coachella Music and Arts Festival is known for its low-key sponsorship. Festival-goers barely know any are even there, which is how the festival promoters want it to be. The ones that do get the coveted sponsorship deal must come up with creative ways of integration. H&M, and their Kiss for a Cause campaign, was one […]