Fashion is full of ironies especially when it comes to American youth culture fashion movements. One of the most prevalent is the growing movement of slow fashion, often thought of as local, handmade, bespoke apparel, which ironic as it sounds, is actually producing products (often on the leading-edge of trends) that come out faster than […]
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]
Quiksilver Team Rider Kelly Slater winning his 11th ASP World Champ Title. Photo by ASP.On December 15, 2011, Quiksilver, which has had a tough time of things during this recession, announced revenues grew 10% to $545.2 million compared with $495.1 million in the fourth quarter in 2010. Consolidated net revenues for the year grew 6% […]
H&M and their last masstige collaboration with Versace sent crowds into a frenzy for the limited-edition items.Just as the fast fashion highstreet giant H&M debuted their designer collaboration with Versace to huge fanfare and crowds at most stores as the limited-edition collection went on sale a few weeks ago, today they announced their next collab: […]
T-shirts have never been more important in youth culture fashion, often creating entire brands through cool messages and graphics. Moving into plans for 2012, here’s a recap of where things stand
New moves by Iconix and VF Corp indicate that new target markets are in store for American brands seeking growth.
Telltale changes in shopping patterns among youth culture mean an explosion in vintage/thrift stores and retro iconic trends. Here’s the latest from the leading the scene.
The much-anticipated cult hit book series and movie from Sweden is being remade into English, inspiring an entire hardcore girl collection via H&M.
racking the growth of secondary markets and non-industrial manufacturing solutions.
Clearly the acquisition of Timberland was a good thing, plus the Outdoor and Action Sports categories are popping for the conglomerate.