Nikita Clothing, the original streetwear, snowboard, and lifestyle apparel brand for young women, and Bonfire, the snowboard/lifestyle brand for guys, has announced that their parent company, Pretty Great LLC will be operating its European headquarters out of Munich, Germany. According to Boardsports Source, Pretty Great President, Rob Myers, will continue to work out of the […]
We saw this coming a mile away in our Youth Culture Studies when we noticed that Quiksilver started losing rankings in preferences among the youth marketplace starting around 2006. While many teen retailers blame the 2008 recession for the beginning of economic hard times, the real trouble is when your target market thinks you’re completely […]
American Apparel is in talks for potential bankruptcy just when it seemed like things couldn’t get worse. 17% decline in revenue from $19.4 million in their second quarter to $16.2 million a year ago means they have burned about $23 million in Q2 alone. There are also some 20 lawsuits surrounding the firing of former […]
It’s been another good quarter for VF Corporation, owners of The North Face, Vans, Timberland, and Wrangler, among others, with their second quarter revenues up 5%, lead by Vans which is up 23%. “Our second quarter was another strong illustration of the ability of our global, diverse and powerful brands and platforms to deliver consistent, […]
H&M’s latest sales report has come out for the first half of the year, with amazing results. According to Karl-Johan Persson, CEO, “The strong sales development has continued for all our brands with a sales increase in SEK of 23 percent excluding VAT during the first half-year. Including VAT, this means that sales in the […]
Quiksilver released their second quarter financial results which were way off from being a good sign of reversal. CEO Pierre Agnes says they have to back-peddle from previous predictions. “Currency exchange fluctuations are a major headwind this year, with a negative impact of roughly thirty million dollars to the initial EBITDA guidance for fiscal 2015. […]
Still not able to capture the marketshare they once had among teen buyers, Aeropostale’s Q1 report this week marked a loss of $45.3 million. The results were short of Wall Street expectations. According to our latest Spring Youth Culture Study 2015, Aeropostale has lost considerable preferences among specific segments of the teen marketplace, whereas other […]
Amer Sports, the Finnish-based company known for also owning Salomon and various baseball sporting brands, has sold the women’s snowboarding and lifestyle brand Nikita and core snowboarding brand Bonfire, for an undisclosed amount at this time to CRN Pte Ltd., known as Pretty Great, based out of Singapore. There were rumors that Bonfire and Nikita […]
More changes once again have been announced from American Apparel, as today, April 7, 2015, it was announced that Joseph Pickman, formerly from the Band of Outsiders, has been chosen by CEO Paula Schneider to head-up the men’s design team. If any of his new designs look like Band of Outsiders, we can expect some […]
Quiksilver, once the kingpin of surfing brands, is still on a long path to recovery and has recently announced new changes to its Board and staff, namely that Andy Mooney is no longer with the company and Pierre Agnes is now the new CEO. Quiksilver has been undergoing significant changes in the past few years, […]