The usage of QR codes has again come into play in a unique fashion when it comes to increasing brand awareness, this time with the legendary shoe brand Fluevog and the introduction of QR codes on the heal that allow buyers to watch a video clip of how their shoe was made. John Fluevog, the […]
Tag: Fluevog
Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems
Elmer Ave.’s”A Night of Tragic Emotions” Fashion Show Reveals How the Brand Stays One Step Ahead with High-end, Deconstructed Menswear with a Rock %u2018n Roll Edge
The Elmer Ave. fashion show during Mercedes-Benz Fashion Week at Smashbox Studios was one of the most highly anticipated shows of LA Fashion Week, particularly by those of us interested in what’s coming next from street and music-inspired apparel. The 4 owners, Collin Pulsipher, Jonny Day, Ward Robinson, and Sean Murphy have been at the cutting-edge of creating high-end menswear with a rocker aesthetics since 2002, and very much like the owners themselves, each collection has inspired a fair amount of wannabes trying to achieve the “Elmer Ave.” style that is uniquely it’s own.
Project Inspires Beauty in the Concept of Trade Shows While Providing a Business Platform for Leading Brands Retailers in Denim, Contemporary, Premium Street, Accessorie-Label Networks Bi-Annual Trade Show Review from Spring, 2008
When Project Fashion Trade Show was bought by Advanstar, owners of MAGIC and Pool a couple of years ago, many people wondered if this show could maintain is aesthetic edge, beauty, and most importantly, attraction to top denim brands, premium street, and contemporary. Fortunately, as we walked the halls February 13-15 in Las Vegas, it’s clear that not only has the show stepped-up its program, but continues to attract scores of buyers looking for leading-edge brands.