We are pleased to announce the release of our 15th Annual Spring Youth Culture Study! Thank you to everyone at Label Networks, as well as our freelancers and field team managers, that helped make this Study one of the best in our history. Here’s more: April 14, 2015, Los Angeles, CA— Fresh consumer insight from […]
Label Networks is pleased to have provided research information and analysis as a part of the SnowSports Industries of America (SIA) stage one project for the Downhill Consumer Intelligence Project (DCIP). Utilizing our research about what 13-25-year-olds think about various aspects of snowboarding, action sports, downhill skiing, perceptions, attitudes, buying patterns, spending, and the changing […]
Fresh research and analysis released today from Label Networks’ 14th Fall Youth Culture Study 2014 reveals the massive shifts in effective digital entertainment, communication patterns, advertising, and marketing among 13-25-year-olds across the United States. “With the significant shifts in entertainment preferences, YouTube, TV, social networks, and mobile phone culture, this Study unveils the differences in […]
When it comes to sustainability, it’s no longer about incorporating a strategy to get ahead of trends, but rather, a sustainability strategy is needed in order to not be left behind. With fast-fashion kingpins H&M and Uniqlo already far ahead of the status quo when it comes to strategies incorporating sustainability and fair trade, Macy’s, […]
In our recently released 14th Annual Spring Youth Culture Study 2014, among the many topics covered, we asked thousands of 13-25-year-olds across the United States, several questions about specific aspects of fashion. Included in this robust section of the Study were insights about what young people had in their closets, brands that resonate the most […]
We are pleased to present our 14th Annual Spring Youth Culture Study 2014! April 9, 2014, Los Angeles, CA— Fresh consumer insight from Label Networks’ 14th Annual Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating distinctly unique patterns in spending, social networking, […]
San Diego, CA, turns into a full-on Cosplay geek-fest with some 130,000 fans and comic, movie, entertainment industry types converging on the largest comic trade show in the country from July 18-21. Comic-Con, which can charge basically whatever it wants, has become so popular, that it can take a year in advance to get a […]
Youth culture in the United States is one of the most important demographics shaping the landscape of the global future not only because of their vast spending power, but because they lead as a primary source of global inspiration for many other youth markets. In an effort to understand the most vital youth culture markets, […]
GROUP Y, the original collective of youth marketing, action sports and entertainment professionals will launch 4th Annual ASC Action Sports + Culture in conjunction with the AGENDA trade show. The event takes place from 9 a.m. to 6 p.m. July 24, 2013 at the Center Theater at Long Beach Convention and Entertainment Center (same location […]
Aeropostale has lost ground when it comes to youth culture markets, and as we’ve reported in our Youth Culture Studies, has been replaced by various brands that are far more in tune with this demographic than the $2.4 billion chain store/brand has been in the past couple of years. In their latest revamp, the brand/store […]