While Nike tends to still hold fast to the notion that sneakers are not fashion, but are first and foremost about high-tech function, niche brands with a nod towards fashion have plowed their way into the cool aesthetics of a new culture of sneaker-heads. Not that Nike’s not on the leading-edge of sneaker style, because […]
Sneakerness Zurich convention just wrapped up with massive attendance viewing every type of leading-edge sneaker style on display to the insatiable sneakerhead audience. In its 3rd annual convention, it’s clear that Sneakerness is a growing force in the world of footwear, but also that sneaker culture is a strong marketplace within youth culture, and now, […]
Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]