The International Olympic Committee (IOC) continues to try and make its mark as a relevant entity for today’s global youth culture marketplace by engaging more in social media. Last week, the IOC announced its latest social media campaign asking athletes to share their love of sport and get active with the #iLoveYOG hashtag as they […]
The new Olympic Agenda 2020 has been approved as of the last meeting at the IOC headquarters in Lausanne on December 11, 2014. The two main initiatives, which are slated to start at the Tokyo Games in 2020 include the bidding process for Olympic Games which includes how the host city can account for sustainability, […]
According to the International Olympic Committee (IOC) President Thomas Bach, “Now is the time for change.” In a new strategic bid to make the Olympics more relevant, especially to today’s new youth culture which has lost interest over the years, as seen in our Youth Culture Studies, a new plan has been approved moving into […]
The Hunger Games: Catching Fire which premiered this past week not only broke box office records, bringing in $307 million in the first weekend, but has also inspired the fashion industry, particular high-end designers to launch film-inspired collections, videos, Tumblr blogs, and magazines. The latest to note is Capitol Couture by Trish Summerville, the designer […]
The International Olympic Committee (IOC) announced some big news this past week, first with selecting the Summer Olympic Games of 2020 to be held in Tokyo, Japan. Secondly, was the news that wrestling would be added back in the same year, beating out baseball/softball and squash. For those of us who have been following the […]
MOCAtv from the Museum of Contemporary Art, Los Angeles, continues to pump-out creative video vignettes featuring unique angles on topics discussed among leading-edge artists for the some time now. Their latest features Shepard Fairey as he discusses in less than 2 and a half minutes, how he was inspired by an old-school Bell Logo marketing […]
Punk rock/Goth inspired retailer Hot Topic just landed a huge deal, getting bought by the private equity firm Sycamore Partners, owners of brands like Talbots, for $600 million. Hot Topic shareholders will get $14 a share as part of the deal, which is a whopping 30% above the closing price yesterday, March 6, 2013. […]
The Art of Video Games Exhibition launches on a 10-city nationwide tour this month of October and ending in January, 2013. The exhibition is one of the most comprehensive video gaming shows ever created, featuring 40 years of the evolution of video games as an artistic medium. The show, which started at the Smithsonian in […]
Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]