Fall Youth Culture Study Reveals Vital Consumer Market Trends in Advertising, Sponsorship, Action Sports, Fashion, Footwear, New Media, Technology, Spending, and More
Summer Youth Culture Study Provides Fresh Insight on Digital Lifestyle Trends, Technology, Cell Phones, Changes in Spending, Retail, Shopping Patterns, Fashion and Music Lifestyle Influences
More important than ever before is knowing key electronics among youth culture as spending patterns have shifted towards electronics as a major component to personal style, communication, and entertainment.
With E3 wrapping up, we take an in-depth look at the evolution of preferred gaming platforms and how this is effecting the entertainment industry, sports, music, technology, and even fashion based on preferences in compatible titles.
E3 Video Gaming Expo Debuts the Latest in Electronic Entertainment from Microsoft’s Kinect, Sony’s 3D PS3, New Titles like Ubisofts Michael Jackson Dance Game, plus Huge Entertainers-NERD, Jane’s, Cornell, Eminem
Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.
Spending Habits: Fresh Data from Label Networks’ Spring Youth Culture Study 2010 Tracks Changes in Spending on Clothing, Footwear, Magazines, Movies, Beverages, Video Gaming, and More
This preview story features changes in Video Gaming spending and which demographics present the greatest differences in patterns in the last 6 months and what this means for the industry.
%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets
There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.
Influences from Manga, Anime, and Video Gaming continue to influence trends in youth culture fashion, creating a new demand for virtual designers and expanding concepts of retail opportunities.
The differences by gender and age groups to key electronics within their lifestyles reveals much about where things are headed in youth culture when it comes to social media, communication, entertainment, and spending.