Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]
Tag: Garcia
Vans Triple Crown of Surfing Goes Off in Life-Threatening Conditions as 2nd Event in 3-Part Series Gets Underway, Plus Carissa Moore vs. Sunny Garcia
Epic surf conditions at Sunset Beach, Oahu, bring out amazing scores and performances. Photos courtesy of ASP/Cestari. After one of the longest waiting periods for good surf in the history of the Vans Triple Crown of Surfing for the first event, the Reef Hawaiian Pro, the 2nd event, Vans World Cup, has launched in intense […]