Tag: grassroots

Non-Toxic Revolution Marks Latest Initiative of Highly Popular Youth Non-Profit Keep-a-Breast

There’s a bigger picture to having healthy boobs and KAB knows how to make a difference -this time with the launch of the Non-Toxic Revolution.

Live Nation Takes a Tumble, New Plans to Lower Concert Ticket Price-What This Means for Music Tour Season 2011

Why such decisions are of importance, not only for the music industry, but brands that use sponsorship as a grassroots method to reach youth culture.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

Culture Jamming Strikes Again with Improv Everywhere%uFFFDs “The Grocery Store Musical”

Advertisers are catching on that the most viral of campaigns are often free and funny. Or at least they started out that way. Here%uFFFDs the latest called “Squish Our Fruit Together.”

Art for Obama Illustrated Book Edited by Shepard Fairey Featuring Powerful Street Artists Illustrate Grassroots Movement for Change

Now, in illustrated keepsake form, we can see how so-called fringe players in youth culture helped impact one of the greatest elections in history.

Improv Everywhere Causes Another”Scene” in Public Spaces with Latest Mp3 Experiment

Here’s a viral, grassroots campaign that spreads via its inescapable hilariousness.

WeSC, the Street-Contemporary Fashion Brand from Sweden, Featured Top Activists’ Artists in an Well-Curated Art Show at Robert Bergman Gallery Attracting a Who’s-Who List of Street Artists, Action Sports Industry, and Press

We Are the Superlative Conspiracy (WeSC) is a fast-emerging street fashion apparel brand with collections ranging from denim, dresses, tops, button-downs, jackets, and unique accessories -including designer headphones -which may well be accounted for by their reputation for creative grassroots marketing and branding campaigns. On March 1st, following the opening day of the new street and contemporary fashion trade show Class (see next story for details), WeSC launched an exhibition of the artwork created by the artists from their flock of “We Activists” -someone that is extremely good at what they do (but not necessarily famous) and chosen by WeSC to represent the brand in their own way–in a well-curated art show at Bergamot Station at the Robert Bergman Gallery in Santa Monica, CA.

Fashion Messenger-How T-shirt Statements, The Love Movement, Big Foils, and the Revival of”Frankie Says” Motifs Tell a New Story in the Meaning of Apparel

How an anti-BBC campaign from the %u201880’s UK punk scene strikes a second-coming with a new generation, bringing new meaning to backstory fashion.

Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?

Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.