DIY program that captures the spirit of today’s youth culture and their campaign for sustainability, accountability, and creativity.
Tag: green
Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”
Understanding Top Humanitarian Concerns in Youth Culture to Introduce New Philanthropic Strategies Can Bring Brands Back to Life
Grn Apple Tree Street Fashion Brand Keeps Music-Inspired Roots for Fall ’08 Collection, but Among New Leaders Moving to Clean Looks with Political, Punk Attitude in Wovens, V-Necks, T-shirts, and Denim
When we met up with Bonner from Grn Apple Tree at Agenda, we had a feeling that the brand had evolved into a cleaner direction and away from last season’s more nu rave inspired color palette. Their booth was by far one of the best on the show floor with clean lines, almost Japanese aesthetics, muted grey background, and a collection that hung on clothing racks made of tree limbs. In essence, it was a booth design they brought back which also happened to correspond with their new Fall ’08 collection including different color palettes in grey, red, black, white, and chocolate colors.