Tag: green

Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”

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Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.

The Fascination with Neon and Why This Trend Just Doesn’t Stop. Ever.

No matter what some designers may be saying, when it comes to youth culture, this trend is SO not over. Fresh street report on neon, color trends in T-shirt graphics, pants, accessories, hair, footwear–on guys and girls.

Collaboration Round-Up: Target X Loomstate; Madonna X Louis Vuitton; Jeff Staple X Airwalk X Payless; Mihara Yasuhiro X Puma

The way of the future includes collaborations on a variety of scales to keep retail and consumerism going. Here are some of the latest and best.

Understanding Top Humanitarian Concerns in Youth Culture to Introduce New Philanthropic Strategies Can Bring Brands Back to Life

Holiday season during economic hardship may be the best time to revisit philanthropic branding strategies to build cred with a new generation. Label Networks’ data shows what’s most important.

Warming Trends in Street Styles = The Rise of Bright Tights

Tights, leggings, socks -never before have leg-accessories become so important as this season with the rise in popularity of bright choices, patterns, and styles to reflect a fresh DIY spirit.

Grn Apple Tree Street Fashion Brand Keeps Music-Inspired Roots for Fall ’08 Collection, but Among New Leaders Moving to Clean Looks with Political, Punk Attitude in Wovens, V-Necks, T-shirts, and Denim

When we met up with Bonner from Grn Apple Tree at Agenda, we had a feeling that the brand had evolved into a cleaner direction and away from last season’s more nu rave inspired color palette. Their booth was by far one of the best on the show floor with clean lines, almost Japanese aesthetics, muted grey background, and a collection that hung on clothing racks made of tree limbs. In essence, it was a booth design they brought back which also happened to correspond with their new Fall ’08 collection including different color palettes in grey, red, black, white, and chocolate colors.

Vans Warped Tour Press Conference Kick-off Party in Los Angeles Reveals What to Expect from North America’s Largest Longest-Running Touring Festival

This summer will mark the 14th year for the Vans Warped Tour, with the new summer theme “The Roadtrip Continues” -making it the longest and largest touring festival in North America. With more than 625,000 tickets sold to young people mostly between the ages of 13-20 last year alone, and pre-sales this year already at 24,000 (the most ever), it’s undeniable that the formula for success for this tour is worth serious attention not only to music industry players, but also sponsors, musicians, and fans.

Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America’s Largest Running Tour

The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. The tour kicked-off in blazing heat to a sold-out capacity crowd last weekend, igniting the next break-out bands, unique sponsorship programs, and fashion styles.

MAGIC Fashion Trade Show South Hall Review by Label Networks Indicates Street Fashion Has Evolved Moving in Niche Directions Inspired by Music, Sports, New Icons, Eco-Warriors, Street Culture

The MAGIC International Fashion Trade Show February 12-15, 2008 brought out more than 100,000 manufacturers, buyers, retailers, fashion-forward designers, along with the latest up-and-coming styles primarily from North America, as thousands of people in fashion and related industries such as music, electronics, and video gaming gathered in Las Vegas for 4 days to see the latest trends from the industry.