Coca-Cola continues to try and be green and gain credibility with global youth markets, but their latest campaign called 2nd Lives is a bad idea in numerous ways. The concept of recycling is obviously good, but the real motive is so obviously transparent as to make 2nd Lives look like the biggest greenwashing gimmick to […]
Fresh results from our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014 dives into shifts in spending patterns, brands, and influences when it comes to youth culture and their choices in fashion, technology, footwear, entertainment, and lifestyle patterns. In this story, we take a look at how the landscape […]
Sustainable Brands 2013 Conference which wrapped-up June 6th in San Diego, CA, brought together some of the top industry leaders in sustainability. With presentations ranging from ours at Label Network on “Sustainability and the State of the Future and Youth Culture,” to the keynote address by author, architect, and sustainability leader William McDonough, the week […]
One of the best trends coming out in the past 3 years among major brands in youth culture fashion markets are the introduction of transparent sustainability plans. One of the leaders in this arena is the fast-fashion giant from Sweden, H&M. Last week, they announced yet another plan of action which hopefully many brands in […]