The post-gender generation is in full swing and now fashion labels and retailers are beginning to tap into this societal shift. As we’ve noted over the past 10 years, youth culture today continues to shift away from the strong lines between what is meant for males and what is meant for females towards a more […]
Recent mergers are another indicator of changes in action sports-inspired brands and industry.
Over the past 5 years, accessories have become key aspects to fashion style when it comes to global youth culture. In particular, sunglasses have taken on new meaning not only in terms of the style one wears, but also the corresponding color of one’s shades to coordinate with various outfits. In Label Networks’ Spring Youth Culture Study 2008, we reveal fresh consumer preference data about sunglasses among 13-25-year-olds in North America, including the top brand preferences, spending patterns on sunglasses, size of market, frequency of purchases, and other characteristics that are shaping the sunglasses and accessories markets in general.