Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.
Tag: H&M
Youth Culture Fashion Redefines Itself with Adaptations to Street, Urban, Urban Superior, and Contemporary, Providing New Dangers to Brands Getting Profiled
H&M X Rei Kawakubo from Comme des Garcon-New Collection to be Released in November in Connection with Opening of H&M Store in Japan
On April 3, the fast-fashion retailer H&M announced it had officially chosen Rei Kawakubo from Comme des Garcons to create the next designer collection coming out November, 2008. H&M, which has become known for producing “masstige” collaborations by bringing top-end designers and celebs to create limited-edition collections (i.e. Stella McCartney, Isaac Mizrahi, Madonna) at lower price points for the “masses” said in the statement that they have always wanted to have Rei Kawakubo on board as a guest designer.