On June 14, 2012, Vans, owned by VF Corporation, owners of The North Face, Reef, Wrangler, Lee, and others, outlined a a strategy to add $1 billion in revenues over the next five years. For the first time ever, the investor meeting was held at the House of Vans in Brooklyn, which raised the profile […]
H&M, the fast-fashion retailer borne in Sweden, is known for their innovative collaborations with top fashion designers. Their global stores are quickly becoming legendary for outshining even some of the best boutiques and have fast grown as a new favorite store among youth culture as seen in our Youth Culture Studies. One reason is their […]
Coachella Music and Arts Festival is known for its low-key sponsorship. Festival-goers barely know any are even there, which is how the festival promoters want it to be. The ones that do get the coveted sponsorship deal must come up with creative ways of integration. H&M, and their Kiss for a Cause campaign, was one […]
Despite the high costs of cotton which have effected many fashion retailers in the past year, Swedish fast-fashion retailer H&M reported banner 1st quarter sales up 13% and for the month of March—even better. But the big news is their recent announcement for launching another retail chain in 2013. Here’s the latest from Karl-Johan Persson, […]
The beleaguered PacSun continues to forecast losses into 2012, indicating a hard hit for the action sports-based retail chain which is hoping to recreate a more fashionable presence in the new year. As we’ve noted based on our Youth Culture Studies data, various action sports-based brands and extending lifestyle apparel and footwear brands have fallen […]
On the day that David Beckham’s briefs collection debuts in London’s flagship H&M and just a week after financial reports of H&M’s 15.3% drop in profits in Q4, H&M announced their winner in their new H&M Design Awards 2012 as Stine Riis, a 28-year-old grad student from London College of fashion. Like H&M’s ongoing designer […]
Fast-fashion retailer H&M is a brand to watch for changing tides of fashion and retail for many reasons when it comes to youth culture. First, when they hit hard times, as they have reported in the Q4 finances with a 15.3% drop in profits despite a much-hyped collab with Versace, it means the fashion industry […]
Fashion is full of ironies especially when it comes to American youth culture fashion movements. One of the most prevalent is the growing movement of slow fashion, often thought of as local, handmade, bespoke apparel, which ironic as it sounds, is actually producing products (often on the leading-edge of trends) that come out faster than […]
H&M and their last masstige collaboration with Versace sent crowds into a frenzy for the limited-edition items.Just as the fast fashion highstreet giant H&M debuted their designer collaboration with Versace to huge fanfare and crowds at most stores as the limited-edition collection went on sale a few weeks ago, today they announced their next collab: […]
The much-anticipated cult hit book series and movie from Sweden is being remade into English, inspiring an entire hardcore girl collection via H&M.