While collaborations abound, here are some of our faves of the month that we think will inspire given the variety of industries, locations, and subcultures that they cover.
Youth Culture Shopping Pattern Changes for the Holidays and Q1 2010 -Fresh Report Illustrates Data Results on Where the Market Plans to Shop Mostly in the Next 3 Months
Recession shopping trends regarding changes in preferences for Malls, Fast Fashion, Vintage/Thrift, Exchange, Online, Direct-from-Brand Sites, Ebay, and other options reveal unexpected results and why certain shopping patterns are emerging.
The birth of a subculture: Sick of living smack in the middle of the reactor-core of fashion, a backlash underground movement has spawned, threatening to become the very cult it was hoping to avoid: Becoming trendy.
Volcom’s one of those indicator brands for action sports-inspired youth culture fashion. Not to repeat what appears to be a highly polarizing topic from last week but%u2026
Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.
From Hollister to H&M, Abercrombie to Aeropostale, it’s a mixed bag of tricks as certain brand strategies work while others don’t based on changes in consumer preferences and spending.
Different strategies from various brands and retailers shed light on how some directions are better than others in reaching youth culture today and why.
Things are headed in this direction with the colliding of youth culture’s digital lifestyle including mobile habits, content, and shopping patterns. Now it’s not just the Japanese that are on it.